The History of Baldhead

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Company

Breakaway Tours was born out of Keating Tours (another Baldhead client) 17 years ago. Breakaway Tours presently has in excess of 250 staff members, 1,200 promotional people on campuses and services over 18,000 high school, college and university students every year. Breakaway is Canada's number one student tour operator today.


Objective

Baldhead Systems Inc. began a relationship with Breakaway Tours more than 12 years ago. The objectives for Baldhead Systems Inc. were to implement custom solutions that focused primarily on driving efficiencies as well as assisting the executive in better managing its staff. Breakaway's goal was to maintain an excellent level of service while experiencing rapid growth. The Baldhead approach allowed Breakaway to do so.

Result

Breakaway's revenues have more than tripled.

 

Solution

Baldhead Systems Inc. created a network solution which allows the telemarketing and contact management system to be integrated with the sales of tours and the administration necessary with their suppliers. This includes hotels (from the Holiday Inn to the Hyatt), coach companies (primarily independent operators like Trentway Wagar, PMCL, etc.) and their partners, such as MuchMusic, Bell Solo and Hershey’s (Sand Job 2000).

One of the most crucial aspects to Breakaway generating business, as well as delivering a unique experience, depends on the sales people and the group leaders. To assist the sales process, Baldhead built functionality within the current application to allow the sales team to coordinate call backs and refer leads to the relevant sales person to guarantee a more effective sell. Within that application, is also a tool to monitor the sales team in order to properly reward and manage sales people individually. Group leaders are tracked based on their preferences for destinations as well as for the amount of people they can draw to the tour. Management then has the ability to provide rewards to group leaders to solidify that relationship and, thus, the business.

This is all integrated into the accounting system, which resolves the issue of entering data multiple times as well as allows Breakaway to administer their accounts more effectively.

Technology Employed