The History of Baldhead

Quick Links

Company

Mediconsult is a standalone website that offers the public medical information and tools. At the time of this project, Mediconsult received 5.4 million visitors and 33 million pages per financial quarter.

Objective

Mediconsult’s shift was focusing towards the business-to-business industry as business-to-consumer pure-play stocks were rapidly devalued and companies were filing for bankruptcy. Mediconsult needed to create a business-to-business product portfolio.

Result

Baldhead created an in-depth template management system (TMS) for hospitals. These sites guarantee hospitals the ability to professionally represent themselves online as well as conduct some basic administrative tasks. The system had a three-tiered administrative backend that allowed people in the hospital to personally manage the site despite Internet familiarity and / or experience. The result was that Mediconsult was able to expand its business-to-business marketplace – which contributed to their financial buoyancy.

Solution

The TMS allows the client to choose a theme-based template that reflects the organization’s brand and personality. The TMS created a structure for people to populate and customize the site with the relevant content. This was the first tier of administrative capabilities.

The second tier of the site was an approval administrative level for the executive. Once the content was either approved or denied, the third tier administrator could then make the revisions live or viewable by the general public.

All of this was accessed and launched through the Mediconsult portal.

Technology Employed

Connectivity

Connected to Lotus Domino Database to transfer all of Mediconsult’s resources tools to hospital’s own websites. Baldhead had created many of these health assessment and health resource tools.