The History of Baldhead

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Company

Car Insurance Brokers of Canada Inc. (CIB) is a wholly owned subsidiary of D.M. Edwards Insurance Group Limited. D.M. Edwards Insurance Group Limited is an established insurance broker whose origins date back to 1945. CIB was formed in 1999 specifically to market car insurance over the Internet.

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Objective

A growing number of consumers are researching car insurance through online car insurance brokers. This allows the client to conduct a wide search for insurance products while investing a limited amount of time. In turn, this behaviour generates referrals.

Result

Car insurance generates more insurance leads than any other online car insurance aggregator in the country.

 

Solution

Baldhead Systems Inc. created a website that allows people to enter required information once and receive the lowest quote, which varies depending on the deductible chosen, from eight different insurance providers. Users can also electronically apply for insurance based on a received quote.

Technology Employed